Will Zhang is a Los Angeles–based industrial designer working across hardware, lighting, furniture, and architectural objects, known for blending material exploration with a distinctly contemporary West Coast perspective. In 2025, Will Zhang founded his independent practice, Will Zhang Design, following a 16 year career leading Emtek Hardware’s design and creative marketing efforts, where he helped shape the brand’s evolution through progressive collections and a strong focus on customization and storytelling. His work reflects a balance between refined manufacturing and expressive design, rooted in a hands-on process of sketching, prototyping, and uninhibited exploration.

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Drawing inspiration from surf culture, fashion, and historical design movements, Will approaches each project as an opportunity to redefine everyday interactions with objects and spaces. His designs often highlight tactile materials such as stone, brass, wood, and woven textures, translated into forms that feel both timeless and forward looking. Known for bridging creative vision with real-world production, he collaborates closely with brands and manufacturers to create pieces that elevate the role of products within contemporary architecture and interiors.

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Through his studio, Will continues to explore new directions in customization, narrative-driven design, and scalable product development. His philosophy centers on creating meaningful connections between people, materials, and environments, shaping objects that feel personal yet universally relevant. By combining technical rigor with a strong design voice, he aims to contribute to a new generation of modern luxury defined by authenticity, clarity, and thoughtful restraint.